NORTHLAND SHOPPING CENTRE
CHALLENGE
Create a sense of identity and pride for an otherwise ordinary shopping centre located in Melbourne’s Northern Suburbs.
SOLUTION
Enlist the services of three of the worlds top urban art practitioners, Adnate, Sofles and Smug. Give them complete creative freedom and let their imagination and skill transform the space.
RESULT
What was once a dark and drab car park entrance to the shopping centre is now a point of difference and talking point for all customers that enter.