This year was the first time that White Night Melbourne had worked with street art. Juddy Roller delivered an high-energy art installation called Sofles – Graffiti Mapped, a graffiti mapped installation exploring the interconnected nature of street art, technology and the online frontier.
With creative direction by Shaun Hossack, Juddy Roller assembled an A-team of experts in their fields to deliver Sofles – Graffiti Mapped; an interactive mural project combining animation, traditional street art and graffiti with a syncronised audio track.
Sofles is well-regarded as a one of the most cutting-edge street artists in the world, Australian born and internationally renowned. Animator Grant Osborne provided motion design and award-winning New Zealand-native Opiuo produced the musical score. The entire process was documented by acclaimed cinematographer Selina Miles, producer of viral videos such as Infinite and Limitless.
The end result was an epic installation that was a standout component of the entire festival.